Privacy Policy

At Murphy's Law, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you use our AI legal assistant services, whether on the free or paid version. By using our services, you agree to the terms outlined in this Privacy Policy.

1. Who We Are

Murphy's Law is an AI-powered legal assistant based in South Africa. We assist clients with answering legal queries, drafting agreements, and conducting legal research. Our goal is to make legal assistance accessible and affordable for everyone.

2. Information We Collect

We collect and process personal data to provide, improve, and secure our services. The types of data we collect include:

2.1. Personal Information:

• Name, email address, and contact details (provided during account registration).
• Payment information (for paid version users) - processed securely through third-party payment processors.

2.2. Legal Information:

• Any legal queries, documents, or agreements you provide for processing or drafting purposes.
• This information is processed only with your explicit consent and for the specific purpose of providing legal assistance.

2.3. Usage Data:

• Information about how you interact with our platform, such as IP address, browser type, device information, and usage statistics.
• This data is collected only with your consent and is used to improve our services and ensure security.

2.4. Cookies and Tracking Technologies:

• Essential Cookies: Required for basic website functionality, security, and user authentication. These are necessary for the service to work.
• Analytics Cookies: Used to understand how visitors interact with our website (only with your consent).
• Marketing Cookies: Used for advertising and marketing purposes (only with your explicit consent).
• You can manage your cookie preferences through our cookie consent banner or by contacting us.

3. Legal Basis for Processing

Under POPIA (Protection of Personal Information Act) and GDPR, we process your personal information based on the following legal grounds:

• Consent: For analytics, marketing cookies, and non-essential data processing (you can withdraw consent at any time).
• Contract Performance: To provide our legal AI services as agreed in our terms of service.
• Legitimate Interest: For security, fraud prevention, and essential website functionality.
• Legal Obligation: To comply with applicable laws and regulations.

4. How We Use Your Information

We use the information collected for the following purposes:

• Service Delivery: To provide responses to legal queries, draft agreements, and conduct legal research.
• Account Management: To manage your account, process payments, and provide customer support.
• Service Improvement: To enhance the functionality and performance of our services.
• Compliance: To comply with legal obligations, enforce our terms, and prevent misuse of the platform.

5. Marketing Communications

By registering for any of our plans, you consent to receive marketing communications from us, including via electronic channels such as WhatsApp. You may opt out of receiving such communications at any time by following the unsubscribe instructions provided in our messages or by contacting us directly.

6. Data Sharing and Disclosure

We do not sell your personal data to third parties. However, we may share your information in the following situations:

• Service Providers: With trusted third-party vendors who assist in providing our services (e.g., payment processors or cloud service providers).
• Legal Requirements: When required by law or to protect our legal rights.
• With Your Consent: When you explicitly authorize us to share specific information.

7. Data Security

We implement robust security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure storage, and regular security audits. However, no system is completely secure, and we cannot guarantee absolute security.

8. Your Rights

As a user, you have the following rights under South African data protection laws (POPIA) and GDPR (if applicable):

• Access: Request a copy of the personal data we hold about you.
• Correction: Request corrections to inaccurate or incomplete data.
• Deletion: Request the deletion of your data, subject to legal obligations.
• Restriction: Request that we limit the processing of your data.
• Objection: Object to the processing of your data for certain purposes.
• Data Portability: Request your data in a structured, machine-readable format.
• Withdraw Consent: Withdraw your consent for data processing at any time (this won't affect processing based on other legal grounds).

To exercise your rights, please contact us at tim@kvelld.co.za. We will respond to your request within 30 days as required by law.

9. Data Retention

We retain your data only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Specific retention periods:

• Account Data: Retained while your account is active and for 7 years after closure for legal compliance.
• Legal Queries: Retained for the duration of service provision and may be anonymized for service improvement.
• Analytics Data: Retained for up to 26 months in accordance with Google Analytics retention policies.
• Marketing Data: Retained until you withdraw consent or for 3 years, whichever is sooner.

10. Children's Privacy

Murphy's Law is not intended for use by individuals under the age of 18. We do not knowingly collect data from minors. If you believe a minor has provided us with personal data, please contact us immediately and we will take steps to remove such information.

11. Cookie Policy

We use cookies and similar tracking technologies to improve your experience on our website. You can manage your cookie preferences through our cookie consent banner or browser settings.

• Essential Cookies: Cannot be disabled as they are necessary for website functionality.
• Analytics Cookies: Can be disabled through our consent banner - used to understand website usage.
• Marketing Cookies: Can be disabled through our consent banner - used for advertising purposes.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

By using Murphy's Law, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.